What It Does
For in-house counsel, an efforts covenant should tell the business what it must do when progress stalls. A practical test: if regulatory approval is delayed, can the team identify the required filings, cooperation, spending limits, and reporting duties from the agreement?
Sets the effort a party owes toward a specified outcome.
Identifies required actions, deadlines, or an objective benchmark where the parties define them.
Allocates responsibility for cooperation and responding to obstacles.
States any limits on spending, litigation, divestitures, or other concessions.
Provides a standard against which the parties can assess performance using the contract's wording and applicable law.
The Passage Bio license below defines commercially reasonable efforts through a comparable-company benchmark and adds duties to assign responsibility, set objectives, and allocate resources.
When You'll See It
Efforts standards appear in M&A agreements (covenants to close, obtain antitrust and regulatory approvals, and secure financing), license and collaboration agreements (efforts to develop and commercialize, especially in life sciences), distribution and supply agreements (efforts to promote and sell), and registration rights agreements (efforts to get a registration statement effective). The phrase sits inside the operative covenant rather than the boilerplate, which is why it carries real money.
It matters most where the outcome is not fully in the promising party's control: clearing a merger, getting a drug to market, hitting sales of a licensed product. The more the result depends on third parties or future events, the more the parties fight over how hard the promisor has to push, and the more the undefined adjective fails them.
Examples
Nuburu, Inc.
Registration Rights Agreement
Best efforts
One-Sided
2025
"The Company shall use its best efforts to have the Registration Statement declared effective by the SEC as soon as practicable, but in no event later than the Effectiveness Deadline."
Hudson Pacific Properties, Inc.
Registration Rights Agreement
Reasonable best efforts
One-Sided
2025
"The Company shall use its reasonable best efforts to cause the Registration Statement to be declared effective by the SEC no later than ninety (90) days after the Closing Date."
SharpLink Gaming, Inc.
At-the-Market Sales Agreement
Commercially reasonable efforts, undefined
One-Sided
2025
"...specifying that it relates to a 'Forward' and requiring the Forward Seller to use commercially reasonable efforts to sell, as specified in such Placement Notice and subject to the terms and conditions of this Agreement and the applicable Forward Contract, the Forward Hedge Securities."
Passage Bio, Inc.
License Agreement
Commercially reasonable efforts, defined
2024
"'Commercially Reasonable Efforts' means the efforts and resources that a similarly situated biotechnology company would use for its own internally discovered technology of similar commercial potential and similar stage of development, taking into account the likely timing of the technology's entry into the market and any patent and other proprietary position, safety and efficacy, product profile..."
Negotiate
You want concrete action toward the outcome and enough information to assess progress.
Specify the required steps or an objective benchmark alongside the chosen efforts standard.
For approvals and closings, address filings, cooperation, litigation, and any divestitures the performing party must consider.
Set reporting duties, responsible contacts, and a process for addressing obstacles.
Identify any spending limits or exclusions that would prevent the work your business expects.
You want an obligation your team can perform within agreed operational and financial limits.
Define the efforts standard and the business factors the parties agree may inform performance.
Specify spending limits and any excluded litigation, asset sales, or other concessions.
Identify the cooperation, information, and approvals you need from the counterparty.
Separate required actions from outcomes that depend on regulators or other third parties.
Check the operative covenant against the definition: a broad promise to take specified steps can create obligations beyond the efforts label alone.
Red Flags
An undefined efforts standard on a critical obligation, which leaves the level of required effort to a later dispute.
Assuming best efforts and commercially reasonable efforts have fixed, different meanings based on the labels alone, without checking the contract and governing law.
A best efforts obligation with no cost or reasonableness boundary, which one side may read as unlimited.
Different efforts standards used across the same agreement with no definitions, creating internal ambiguity about what is owed.
FAQs
This content is for informational purposes only and does not constitute legal advice.



