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Case Study
How Trust & Will’s Legal Team Communicates Faster and Leads with Clarity
Trust & Will is modernizing estate planning for families and advisors. Its legal team supports a fast-growing business where clarity and tone are as important as accuracy. Assistant General Counsel Alexandra Sepulveda uses GC AI to move work forward faster while communicating legal guidance in a way that business teams can act on immediately.
Customer Snapshot
Company: Trust & Will
Industry: Legal Technology (Estate Planning)
Use Case: Contract review, policy drafting, internal communications, compliance training
Result: Hours saved each week, reduced internal friction, and more time for high-value legal work
Functionality: Drafting, summarization, training generation, research, internal communications
The Challenge: Balancing Legal Precision with Business Clarity
Alexandra’s team handles vendor contracts, sales contracts, policies, privacy reviews, and support for the marketing/advertising team. The legal work itself can be demanding, but she says the real challenge often lies in explaining that work clearly to non-lawyers under tight time pressure.
“Everyone knows you can use GC AI to take a first pass on vendor agreements, privacy policies, terms, or educating yourself before starting a legal research question. The less obvious win is wrapping your legal advice in the right internal communication when you’re pressed for time.”
GC AI helps her craft concise, empathetic messages that make complex guidance easy to understand and act on.
“Say sales emailed a customer something that conflicts with our online terms. I’ll ask GC AI to draft a diplomatic note to the sales team explaining the impact, how to fix it, and how to avoid it next time. It gives me a solution-oriented starting point so I’m not writing that from scratch between meetings.”
The Solution: Legal Guidance That Connects
Alexandra uses GC AI for standard legal tasks like first-pass reviews, and policy drafting, but she sees its greatest value in helping legal communicate effectively with business partners. GC AI’s ability to match tone and context allows her to deliver messages that preserve relationships and reduce friction across teams.
“Imagine a redline comes back asking for unlimited indemnity. I’ll tell GC AI, ‘Here’s the clause and why we can’t accept it. Draft a four-sentence response to sales, collaborative tone, options to move forward.’ It gives me a clear, diplomatic note I can send fast.”
She also uses GC AI to build creative, memorable compliance trainings that stick with employees.
“I’ll ask it to create a short training on NDAs for sales, theme it like a candy shop or a jungle adventure. People reference those trainings later, and GC AI helps me build them quickly.”
The Results: Time Saved, Impact Expanded
Alexandra tracks clear time savings, but says the deeper benefit is how GC AI shifts her focus from low-ROI work to strategic priorities.
“Yes, you can literally see the time saved in GC AI and if you report to a CFO, that lands. But the hidden hero is impact: I get to spend my mental energy where it has the highest immediate value because GC AI helps push the rest through the system.”
The tool lets her operate with more consistency and confidence while improving how legal is perceived across the business.
“If you only have a budget for one tool, choose the one fine-tuned for in-house legal. I spend less time monkeying with output to get the right voice and context, and more time advancing business priorities.”
The Outcome: Clearer Communication, Higher Trust
GC AI has changed how Alexandra delivers legal work and advice. By taking on repetitive drafting and communication tasks, it gives her the space to think ahead, anticipate issues, and frame guidance in ways that move deals forward instead of slowing them down.
“In-house work is radical prioritization. GC AI moves necessary tasks forward so I can focus on higher ROI.”
USE CASE
Communicating across teams
“Imagine a redline comes back asking for unlimited indemnity. It’s easy to say ‘no’ and move on, but that creates friction. I’ll tell GC AI: ‘Here’s the clause and why we can’t accept it. Draft a four-sentence response to sales: collaborative tone, options to move forward, aimed at closing without exposing the company.’ It gives me a clear, diplomatic note I can send fast.”
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